Social media is a powerful marketing tool that can help you accelerate your blog traffic. You can easily promote your blog on social media and reach millions of people all over the world.
Social media is fantastic because it’s free. You don’t have to pay anything to get your content in front of your audience.
But first, you must have basic knowledge of the various social media platforms.
For example, you must understand that video content will do better on YouTube than on Twitter.
Always remember that content is at the core of any social media marketing strategy. Therefore, regardless of the platform you choose, you must always put out valuable and shareable content for your audience.
Developing a Social Media Strategy
To be honest, developing a social media strategy is not a walk in the park. It requires skill and technique both of which take time to master. However, in this section, we’re going to try and make it easier by showing you the basic steps.
Step 1: Analyze Your Social Media
If you already have a presence on social media, you need to carry out a sort of audit to review your performance. Examine your current content to find out which is most shared or liked by your audience.
Step 2: Research Your Audience
Take time to find out which social platforms your audience loves to use or to frequent. There is a wide range of social media analytics tools that can help you discover more about your audience including their demographics.
Step 3: Research Your Competitors
Find out what your competitors’ social media strategy looks like by visiting their social media platforms. This will greatly influence your own strategy because you’ll borrow ideas from them.
If you want to dig deeper into what your competitors are doing, you can use competitor analysis tools. These will give you all the finer details of their strategy.
Step 4: Create Engaging Content
Content should always be at the center of your social media strategy. The secret sauce to creating amazing content is to use a combination of videos, text and images.
However, it can be pretty overwhelming to constantly provide quality content, and that’s why there are tools that can help you out.
Buffer– This is an easy to use tool that helps you schedule social shares in advance on platforms like Facebook, Twitter, LinkedIn, Pinterest
Tailwind– This is a scheduling tool for Pinterest that also helps you join tribes and get more repins.
Hootsuite– This is a more in-depth tool than buffer meaning it’s a bit more complicated. That’s why it’s most suited for advanced users.
Which Social Platform Gives The Best Return?
Well, it all depends on you. Different social media channels appeal to different niches.
Let’s say you have a fashion blog, Instagram would obviously offer your brand more value since it’s centered around high-resolution images.
Alex and Lauren, creators of Avocadu.com, went from $0-$10,000/month blogging thanks to the traffic they received from Pinterest.
However, they are not the only ones. Pinterest has proven to be an amazing source of traffic for bloggers.
How Pinterest Works
- Create a business profile
- Verify your blog
- Create at least 10 Pinterest boards of your interest or are relevant to your blog niche. This makes your account more lively
- Create 1 main Pinterest board for showcasing your blog images.
- Create pinnable images using free tool Canva
- Choose a consistent theme
- Apply for rich pins
- Join other Pinterest group boards
- Check analytics and measure results