In this post, we will learn how to create content for your blog that keeps your audience coming for more.
The truth is that it’s not enough to simply create a blog and expect people to immediately flock to it. You first have to create content that inspires them to visit your site.
If you ask any successful blogger, they will tell you that content is the foundation of their blog or website.
People do not come back because of the attractiveness of your site. Instead, they come back because your content solves a problem they have. They also come back because they find your content inspiring and informative.
If you’re still in doubt, here is a list of benefits that good content will get you.
- Increased visitors
- More backlinks
- Increased email subscribers
- Thousands of shares
- Loyal audience
Creating Inspired Content
The best way for a blogger to create inspired content is to have a good flow of ideas.
However, it’s not unheard of for bloggers to run out of ideas. This is commonly referred to as writer’s block and nearly all writers/bloggers get it at some point in their careers.
But as a blog owner, you have to constantly come up with ideas to create and develop content for your blog.
Here are a few tips to help you come up with great ideas.
Tips To Come Up With New Content Ideas
Read other blogs in your industry and discover what they’re writing about– What are your competitors blogging about that is getting them a ton of traffic? Do a little research of your own and visit their blogs to get content ideas.
Check out blog comments– Take a look at the comment section for all your posts and you’ll find great suggestions from your readers. In some cases, comments come in the form of queries and you can turn these into a full article where you give answers to their questions.
Create content on what doesn’t work. You can give examples of case studies where you failed at what you were trying to do and give it as a cautionary tale. Your readers will appreciate this because based on your post, they will be aware of the pitfalls to avoid
Come up with at least 100 topic ideas– It’s not efficient to struggle with an idea only when you’re ready to write new content. When you have time, sit down with a pen and paper and write down at least 100 topic ideas for your blog.
Google Search Suggestions– When you type in a keyword in Google, it will give you a list of other keywords that people are also searching for.
For example, when you search for ‘Content Marketing’, you will get more keywords and related searches at the bottom of the page.
Product Reviews– If you’ve run out of ideas completely, you can write a review on a product in your niche. If you’re an affiliate for the product, you will get a commission once someone reads your review and makes a purchase.
When creating amazing content, the very first thing you should consider is your Headline.
The best way to get people to read your article is to write a compelling headline. The reason why a headline is so important is 8 out of 10 people will read a headline but only 2 out of 10 will actually go on to read the article. This is according to research by copyblogger.
This means that the power a headline holds is unimaginable. If someone takes a look at your headline and finds it unsatisfactory, the chances of them reading the entire article are quite slim.
Here are some tips to help you write an amazing headline
Headline Writing Tips
Tip #1: Use Numbers in Your Headline
According to studies, headlines with numbers tend to generate 73% more social shares and engagement. When you include numbers and data in your headline, your readers are more likely to find your headline more enticing.
That’s probably because as human beings, when we see numbers, curiosity gets the better of us and we immediately want to find out more.
Let’s take a look at these two headlines.
Headline One: ‘Ways To Grow Your Online Business’
Headline Two: ‘10 Ways To Grow Your Online Business’
Without a doubt, the second headline holds more power than the first and it’s more likely to get more traffic simply because there is a number involved.
Tip #2: Avoid Clickbait
These days, if you constantly use clickbait in your headlines, your audience will quickly catch on.
That’s because they are much smarter than they used to be and so, they will immediately recognize a headline that over promises but under-delivers.
Tip #3: Keep It Simple
You want to avoid confusing your readers as much as possible. Therefore, you should use simple words that they can easily relate to.
For example, never use big words such as ‘Ubiquitous’ and ‘Meticulous’ because your readers will be confused. Instead, use simple words like ‘Effective’ ‘Simple’ etc.
Tip #4: Offer a Solution
Find a problem that your audience faces and write a headline that promises a solution. For example, If you’re in the Self Care or Health and Nutrition niche, you can have a headline that looks something like this ‘How To Get Rid of Pimples Fast’
This headline offers a solution to a problem so it’ll be enticing to your readers who are probably looking for a remedy.
Tip #5: Use Adjectives
What is an adjective? It is a word that describes a noun or pronoun. An adjective will give your headline an extra dose of awesome making it even more appealing to your readers.
Check out the following list of powerful adjectives you can use in your headline
- And so much more
Establish a Content Strategy
One of the most important things to do as a blogger is to create a content strategy. There are 5 steps to establishing a content strategy for your blog.
Define Your Goal
You need to define your end game if you want to achieve success. We know you’ve heard this before but your goals should be SMART. That means they should be specific, measurable, attainable, realistic, and time-bound.
As a blogger, your goals could be;
- To drive more traffic to your blog
- To increase sales
- To generate leads
- To boost brand awareness
- Among others
Select one or two objectives for your content strategy and use them as your driving force.
Perform Audience Research
Knowing more about your audience will make a big difference in your content strategy. That’s why you need to gather valuable information through research.
You need to find out the content they like, the social platforms they use, the sites they’re already visiting and much more.
You want to create content that your audience will actually read instead of bouncing out to your competitors’ websites. To do this, you’ll first have to do keyword research. You have to look for keywords that are relevant to your audience.
That’s where tools like ubbersuggest and Ahrefs come in. These tools are very handy in keyword research because they show the keyword difficulty as well as keyword suggestions you could use to better optimize your article.
Once you have your keywords, you can create an SEO optimized article that will drive traffic to your website.
Measure Your Results
You need to know how your content marketing strategy is fairing because that’s the only way you can do better. If you’re simply churning out content, you’ll be blind to the feedback your audience is trying to give you
Your results should be measured based on the objectives you set. For example, if your objective was to increase brand awareness by 50%, ask yourself how close or how far you are to achieving this.