Digital Marketing in Kenya: A Beginner’s Guide

Digital marketing in Kenya

Digital marketing in Kenya is progressing at such a fast rate that it can be hard for businesses to keep up.

In fact, many businesses get confused as to what Digital Marketing really entails. However, the truth of the matter is that Digital Marketing is just a fancy word for marketing.

Marketing has been around for many many years. Companies have been using it to get their products and services in front of their customers. However, the way marketing was carried out in those days is completely different to how marketing is being carried out today.

Today, we have social media, websites, search engines, mobile applications, and so many other channels to carry out marketing. However, the purpose has remained more or less the same; to get to the target audience.

Digital marketing in Kenya

In today’s world, the customers are online. This means that advertisements must also happen online. Enter Digital Marketing.

According to Hubspot, Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means you need to meet them where they are already spending time: on the internet.

Digital Marketing vs. Traditional Marketing

Digital marketing and Traditional marketing are more or less the same. Their main goal is to reach out to the target customer. However, there are a few differences between the two.

First, traditional marketing relies on traditional delivery methods like the newspaper, television, and radio to get their message across while digital marketing uses social media, websites, search engines and so on to connect with the audience.

Also, with digital marketing, interacting with the customer is much easier and much faster. As a digital marketer in Kenya, you are able to directly link up with your customer and interact with them.

Check out this video

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Digital Marketing Definition

Digital marketing is simply marketing that is done through digital channels like social media, websites, search engines, mobile applications, etc.

To carry out digital marketing in Kenya, it means that you will utilize these channels to deliver your advertising messages to your audience.

Because of the fast growth rate, there are so many digital marketing opportunities in Kenya. However, the problem is that so many companies in Kenya have yet to realize the potential of Digital Marketing to completely change the outlook of their business.

Digital Marketing jobs in Kenya 2020

To get a digital marketing job in Kenya in 2020, you need to possess skills that will enable you to come up with digital solutions to marketing.

 According to skillcrush, the Holy Trinity of skills required for Digital Marketers include; Search Engine Optimization (SEO), Social Media Marketing and Content Marketing.

Let’s break that down further.

Search Engine Optimization (SEO)

Digital marketing jobs in Kenya

Search engine optimization is the process of getting traffic from search results on search engines like Google. It specifically deals with optimizing online content for the Kenyan market so that Google and other search engines can rank it on the top page for that keyword.

The most important skill required in SEO is keyword research.

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What is Keyword research?

According to Neil Patel, the basis of keyword research is to find out what your target audience is searching and what it will take to actually rank for those keywords.

In a different post, we will look deeper into the process of doing keyword research.

digital marketing in Kenya

<<Here is a short video introducing keyword research>>

Content Marketing

Digital marketing jobs in kenya

The Content Marketing Institute refers to content marketing as a marketing technique of creating and distributing valuable, relevant, and consistent content to attract and acquire a clearly defined audience-with the objective of driving profitable customer action.

To get a digital marketing job in Kenya, you should develop the skill  of creating helpful and relevant content that gives value to your consumers

Check out ‘Content Marketing in Kenya- Everything You Need To Know and More…

Social Media Marketing

Digital marketing in Kenya

According to Buffer, Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic.

Digital marketing agencies in Kenya need people who can utilize social media management tools to achieve success on social media platforms like Facebook, Twitter, LinkedIn, YouTube, etc. One such tool is Buffer.

If you happen to get a job with a digital marketing company in Kenya, your job description will include;

  • Creating a social media marketing strategy
  • Creating and Sharing content on social media
  • Monitoring engagement on social media
  • Analyzing how the social media strategy is performing

Digital Marketing Training in Kenya

There are colleges offering digital marketing courses in Kenya. These colleges offer both short courses and longer courses in digital marketing depending on your preference.

So, if you want to start a career in Digital Marketing, take a look at these colleges.

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Colleges offering Digital Marketing courses in Kenya

Here are some colleges where you can learn digital marketing in Kenya.

Africa Digital Media Institute

Visit the website:

This institute offers digital marketing training that covers Social media, SEO, Content writing, Search engine marketing, email marketing.

The course runs for 4 months with intakes in January, May, and Septemeber.


  • At least a D- with two principal passes in two subjects.
  • Have computer proficiency

Ora Digital Marketing Training

Ora offers a variety of digital marketing courses. They include;

  • Email marketing
  • Content development
  • Advanced SEO strategy
  • Social media marketing
  • Responsive design

Visit their website to get more details:

 Bottom Line

Digital Marketing in Kenya 2020 will be huge. So many people usually ask, ‘ Is Digital Marketing marketable in Kenya?

The answer is yes. Digital marketing is and will continue to be marketable in Kenya. In fact, there is a high demand for Digital Marketing Specialists in Kenya because businesses are now turning online to connect with their customers.

In fact, there is an increase in digital marketing opportunities in Kenya as businesses are trying to stay ahead of the changes in the marketing scene.

Therefore, there are a lot of digital marketing agencies in Kenya that are now hiring skilled digital marketers to join their team. Also, if you want to be your own boss, you have the option of starting a freelance digital marketing firm. The choice is yours.

digital marketing courses in Kenya

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