Content marketing works!
It’s a simple strategy that you can start today and it will still give you a high ROI.
But honestly, it really isn’t as simple as that!
As a business, you need to get smart with your content marketing strategy and that’s what today’s post is all about.
How can you create a content marketing strategy that actually works!
Most businesses fail at content marketing simply because they publish content after content without actually having a tangible plan.
In other words, they don’t know what to expect from their content because they haven’t really sat down and thought about it.
In this post, we’re going to show you how to create a content marketing strategy that will increase your ROI and boost your income.
Let’s get started!
Know Your Target Audience
Your content strategy begins with your audience.
You need to know your audience inside out. What do they like? What do they hate? Where do they live? What are their incomes?
You need to research key demographic data for your audience.
This will not only give you a better idea of who your audience is, but it will also tell you how to tailor your content marketing strategy to better suit your audience.
Paint a good picture of who you are targeting with your content. You shouldn’t rush your audience research because it is probably the most important step in your content marketing strategy.
Once you’ve carried out your audience research, you’ll know exactly what your audience wants to hear and that will drive your content marketing strategy.
Create Your Goals and Objectives
Every piece of content that you create should have its own goal or objective. This is the only way to measure its success.
For example, a great content goal would be to drive traffic to your site. This means that your focus for writing the content is to increase traffic to your website or blog.
Other common goals include;
- To increase sales
- To create conversions
- To increase engagement
Before creating a piece of content, you need to be aware of what you want to achieve. This will help you develop a plan of action that will drive all your efforts.
At the end of the day, you can track your results to determine whether you’ve achieved your goals or not.
Know Your SEO
Search Engine Optimization or SEO is a big part of content marketing.
Without it, you have no chance of ranking on search engines like Google.
The main aim of SEO is to drive organic traffic to your site. Organic means you don’t have to pay ads to get more eyeballs on your content.
From the start, you need to understand SEO best practices. Sign up for online courses or check out SEO videos on YouTube so you can get a better idea of what it really entails.
If you’re having trouble with your SEO, hire an SEO specialist who will do all the heavy lifting for you.
The point is, you need SEO in your content marketing strategy.
Create Content Consistently
Consistency is key if you want to see great results over time. This is the part that most people hate because it’s not exactly enjoyable.
You have to sit down and tirelessly write amazing content that is packed with value for your readers.
Since we already did audience research in step one, you have an idea of the type of content to create that your readers will enjoy.
When creating content, quality trumps quantity. You do not have to create content every day. Instead, focus on creating one piece of content, let’s say, once a week that is full of value to your readers.
However, if you’re able to create content every day without compromising on the quality, then you should go for it!
How To Create a Content Marketing Strategy: Conclusion
If you want to experience long term content marketing success, you need to get your own domain.
This means hosting your site on platforms like Bluehost, Hostgator, Siteground etc.
If you use free sites like WordPress.com as your blogging platform, you won’t have access to features like Google Analytics, Yoast SEO and so much more which are essential to your content marketing strategy.
In addition to that, you’ll have no control over your content. Having a blog on a free platform is like renting a house which means it isn’t yours.
Anything can happen and you’ll be thrown out in the cold.
You need to get ahead of the game and get your own house from day one if you want to have independence